Weather Underground Bought by IBM

IBM announced today that it has entered into a definitive agreement to acquire The Weather Company’s B2B, mobile and cloud-based web properties, including WSI, weather.com, Weather Underground and The Weather Company brand. The TV segment – The Weather Channel – will not be acquired by IBM, but will license weather forecast data and analytics from IBM under a long-term contract.

There are no changes that have been announced for how Weather Underground will operate, and Bob Henson and I plan to ride the rapids to see where they lead. IBM brings some pretty remarkable technology resources to the table, so I expect that WU's creative development team will be able to take advantage of that and crank out some ground-breaking weather software.

For more information on the acquisition, see the IBM/Weather Company press release. The deal will likely become finalized in January.

Jeff Masters